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Started by: S Kamau
Briefly, this is Agri-business that grows crops which provide food supply to the ready and established market. The use of preeminent strategies makes this business unique and different. A very competent and experienced team is in place working towards making it a very successful business venture.
Highlights
1. We have secured 6 high profile customers with potential of large orders.
2. We have a team of Agriculture experts.
3. Our start-up is a solution to a very complicated and difficult problem.
4. Very positive feed back from potential customers.
5. We have a competitive advantage.
The Business
Kenya has been unable to produce enough food . The demand for Agriculture farm products which is the main source of food supply has never been satisfied and keeps on increasing at a very high rate. This has created a very difficult and complicated problem.
This business solves this problem by creating a sustainable food supply which benefits the customers.
The Market:
The market demand for these products has never been satisfied and is increasing at an alarming rate. Our target market is mainly boarding schools that have large orders. The schools prefer to source their food supply direct from the farmer as opposed to middlemen who supply insufficient food at a higher price. This is our competitive advantage. These middlemen are our competitors.
Progress/Proof:
We have traction from potential clients who have lined up. Industry experts have already given us a very positive feedback. From the sound research and feasibility studies done, this is a viable business venture. Agriculture dominates the Kenyan economy. The Kenyan government fully supports the Agriculture industry and gives price subsidies to Agricultural machinery, equipment , fertilisers and seeds.
Objectives/Future:
We see this venture being a very successful company where the investors exit will be a buy out by the management in three to five years. Our growth strategy is to increase the number of customers every year. We will also hire more members of the team who are willing to share their first hand experience and competence required in this venture.
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